Branding and packaging herbal blends for the girl-about-town

“Kev, we need you to design the packaging for a range of speciality teas aimed at the city girl market”. This is what I heard coming into the office the day back after my first AC/DC gig. Suffice to say the brief wasn't exactly in my wheelhouse. I learned a lot about research that week, getting inspired by the food halls and gift departments of the high end department stores of Manchester.